Nike Sportswear Athletics Far East Collection / The Remaking of W Magazine

Italy has just received its batch of Nike’s NSW Athletics Far East Collection and the associated sneaker releases. For those unfamiliar, the Fast East collection draws inspiration from Nike’s very first running club, Athletics West. Created in Japan, the collection utilises the advanced technology available, resulting in a dynamic, outdoor line-up. Progressively styled, the futuristic range is of course primarily aimed at runners, though there are more casual pieces that are merely influenced by running pieces. Complementing the apparel are the similarly colored Lunar Macleays in the latest two colorways as well as the Dunk Lava in both black and beige. Look out for the entire selection now at Slam Jam and Nike Stadium Milan.

The Remaking of W Magazine

W magazine has been given a makeover that will shape its future. This clip details the revival of W magazine, from its logo change to an alteration in its cover format and much more. Guiding us through, editor-in-chief Stefano Tonchi introduces the viewer to the new concepts and indeed to some of the staff behind the scenes. The video provides an exclusive insight into the making and the thought process behind the already rare occurrence of the restyling and publication of an existing magazine. Keep an eye out for celebrity features, models and the way in which the workers envision W magazine’s future. The newly revamped W magazine’s latest instalment features the multi-talented Pharrell Williams. Taking an exclusive look around the star’s home, fans are given the chance to see P’s pool, pianos, contemporary art collection and more. Not content with shooting around the house, Pharrell also partakes in a spot of modelling, sporting an array of different clothes pulled from his own wardrobe. Look out for the feature in its entirety in the forthcoming issue of W magazine, whilst the aforementioned video can be streamed using the hyperlink above.

Also......

A Bathing Ape 2010 Fall/Winter Dog Store Collection – A Closer Look

 Bape can now offer a more in-depth look at the Dog Store collection from A Bathing Ape. The line-up represents a further step toward lifestyle products that are emerging ever more prominently. Modelled by a pack of small dogs, the collection is extensive and includes a wide range of apparel and accessories. The Dog Store is now open exclusively through zozo store Bape Land.

Bape Land