* Pharrell Introduces The World To His New Artist Buddy

Pharrell Williams has found his in the form of an 18-year-old Compton native named Buddy. The teenaged rapper recently signed to Williams’ new label I Am Other and correspondingly Williams believes that Buddy is destined to be hip-hop’s next big thing.
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“My homeboy Scott Vener [music supervisor for Entourage, How To Make It In America] came to the studio one night, and he showed me a video,” Williams told XXLMag.com when asked how he discovered Buddy. “I saw this kid freestyling over ‘Flava in Ya Ear,’ and he shot his own video to it, and I was buggin’ out.” - MySpace