@Pharrell and MTV "Helps Jersey Shore"

MTV (a division of Viacom Inc., NASDAQ: VIAB) today announced that dozens of stars, artists and organizations have joined in the effort to #restoretheshore and help rebuild Seaside Heights, New Jersey – the heart of the Jersey Shore, which was devastated by Hurricane Sandy. Generations have grown up enjoying the iconic Seaside boardwalk, but with the city condemned and many local businesses and homes ruined, Seaside needs urgent help to get back on its feet. Thankfully, some of entertainment’s biggest stars are answering the call to action and will be part of MTV’s “Restore the Shore,” a one-hour fundraising special to air live at 11pm ET (tape-delayed PT) on MTV, MTV.com, MTV mobile and MTV radio on Thursday, November 15th.

From 4 pm until midnight (ET) on Thursday, the cast of MTV’s “Jersey Shore” – as well as stars from other top MTV shows including “Awkward,” “Teen Wolf,” “Teen Mom,” “The Challenge,” and “The Real World” – will be live in MTV’s Times Square studio, calling donors to thank them for giving. Unlike a conventional telethon where viewers call in and hope to speak with a celebrity, MTV’s “Restore the Shore” will feature stars personally calling individuals who donate via Indiegogo at RestoretheShore.MTV.com or make a $10 donation by texting SHORE to 85944. All funds raised will go to Architecture for Humanity, an internationally recognized non-profit that led rebuilding efforts in New Orleans after Hurricane Katrina and in Haiti after the 2010 earthquake. They are now setting out to help rebuild the famed boardwalk, local businesses and homes in Seaside Heights ravaged by the storm.

*clizbeats.com