Rick Ross Dropped By Reebok Over Rap Lyrics

Ross lost his deal because of his lyrics of "U.O.E.N.O.(You Ain't Even Know It)," Reebok says that Rick Ross fails to meet the standards and values their brand demands in a partner.

After a public protest on April 4,

 Reebok has dropped star rapper Rick Ross from an endorsement deal. 

On Rocko's "U.O.E.N.O. (You Aint Even Know It)." The emcee rapped, "Put Molly all in her champagne, she ain't even know it / I took her home and enjoy that, she ain't even know it." Rocko has sinced removed Ross's verse.

Reebook added that Rick Ross did not act in accordance with their standards, following the allegations. The statement continued, "We are very disappointed (that Rick Ross) has yet to display an understanding of the seriousness of this issue."