HERON PRESTON - AW17 - “FOR YOU, THE WORLD” - RUN OF SHOW
LOOK 1
СТИЛЬ LEATHER JACKET
HEAVYWEIGHT JERSEY SKULL T-SHIRT L/S
СТИЛЬ BODYSUIT IN BLACK
HP LOGO BISTRETCH LEGGINGS
Heron Preston, the innovative creator whose fashion collaboration with the Department of Sanitation made headlines during New York Fashion Week in September, debuted the first full collection for his eponymous line yesterday during Paris Men’s Fashion Week. The collection, titled For You, The World offers a cohesive narrative, tying in ideas, graphics and inspiration that Preston has explored in capsule collections and exclusive releases over the years.
His inspiration for For You, The World began with his personal history making and wearing tees and hoodies, the DNA of his personal style, and the tension between luxury and street labels, fashion and workwear. The impetus for the collection began on a group text with Virgil Abloh, who encouraged Preston to turn his idea for a new cap he was considering for HPC, an art object online store developed and run by Preston, into concepting for a full collection to further develop his story.
This collection is the first time the designer has incorporated the meaning of his name into his clothes. Recalling a trip he took as a young child to the Marin headlands in California, the designer decided to explore the nature and aesthetic of herons and bring them into his designs. The color palette of heron birds, with their soft blues and bright orange mouths, can be seen especially on long sleeve tees that feature a painting of two herons that the designer commissioned for the collection. Down the sleeve of the shirt reads “A desire to establish as unique and independent,” a description of the spirit of the birds Preston read while researching the collection.
The Heron windbreaker in Look 9 was also inspired by the flash of color seen when the birds open their mouths to gulp fish. The collection focuses on labor uniform-inspired outerwear, including jackets in a woodland camo print, a bomber layered with a knit mock turtleneck, as well as a boxy leather jacket cut with the expertise of Italian suiting and styled with blue-and-red track pants. For his debut, Preston continued his exploration into graphic text and imagery on his clothes. The word “style” in Russian, which has become the sub-logo for the brand, can be seen on sleeves and collars throughout the collection. One tee reads COMMUNITY SERVICE, while another shirt features a motorcycle skull with blue flames adapted from a vintage garment in Preston’s personal wardrobe. All of the tags for the garments are placed on the outside: bright orange labels on the base of the left sleeve, and placed on pants at the upper thigh, an experimental placement that Preston began with his DSNY collection. Airbrushing details add an element of graphic handwork into the collection, with sprayed-on globes with the collection name printed on the backs of select pieces. Pants in the collection also draw from utility wear, particularly comfortable tailored sweats and track pants, as well as cold-weather shells for work pants and hiking pants.
The collection, styled with orange rubber gloves tucked into pants and bright orange band aids, also includes leather accessories, a wallet chain, fanny pack, belts, hats, and socks.
Underlying the messaging of the show is a commitment from the designer to transparently raise his eco-consciousness and challenge himself to be better for the planet and his community from collection to collection. The designer was moved by designer Eileen Fisher’s famous statement that the fashion and apparel industry is the second-largest polluting industry next to Big Oil. For You, The World is a romantic statement of intent, both aesthetically and consciously. Beginning by having all of his collection made by craftsmen in Italy from the finest Italian fabrics, for his debut Preston prioritized creating pieces that will truly last, with his eyes on improving and pioneering a better industry standard for the near future.
In addition to these new pieces, the collection for Autumn-Winter 2017 includes cut and sew pieces from Heron Preston x DSNY, the designer’s sold out collaboration with the New York City Department of Sanitation. These pieces, which include two new colorways for the DSNY logo long sleeve tee as well as a new baseball cap and two additional bag styles, will be sold at retail as a limited edition part of the collection.
@HERONPRESTON
LOOK 2
DSNY TWILL HAT
HERON BIRD HEAVYWEIGHT T-SHIRT SS
SKULL HEAVYWEIGHT T-SHIRT L/S
СТИЛЬ SWEATPANT
HERON BIRD SOCKS
LOOK 3
TARGET PRACTICE FOREST CAMOUFLAGE TWILL HAT
FOREST CAMOUFLAGE RIP-STOP PUFFER
HP FANNY PACK
TAPE RAW DENIM PANT
LOOK 4
TARGET PRACTICE FOREST CAMOUFLAGE TWILL HAT
СТИЛЬ BODYSUIT IN ARMY
DSNY LABORER BACKPACK
LOOK 5
CTNMB TWILL HAT IN BLACK
FOR YOU, THE WORLD SCREENPRINT HEAVYWEIGHT T-SHIRT SS
HEAVYWEIGHT JERSEY SKULL T-SHIRT L/S
TAPE RAW DENIM PANT
LOOK 6
DSNY HEAVYWEIGHT T-SHIRT L/S IN CARROT ORANGE
CARROT ORANGE DYED CREW NECK SWEATSHIRT
HP CARROT ORANGE SWEATPANT
СТИЛЬ SOCKS
LOOK 7
CHANGE THE WORLD TWILL HAT
CTNMB BODYSUIT IN BLACK
DSNY SUPERINTENDENT SAFETY VEST BAG - OVERSIZE
LOOK 8
СТИЛЬ LEATHER JACKET
HP JACQUARD BELT
SKULL HEAVYWEIGHT T-SHIRT L/S
СТИЛЬ HEAVYWEIGHT TURTLENECK L/S
HP HIKING PANT
LOOK 9
HERON BIRD WINDBREAKER
СТИЛЬ NUDE BODYSUIT
TAPE RAW DENIMA PANT
LOOK 10
DSNY TWILL HAT
SKULL HEAVYWEIGHT T-SHIRT L/S
DEEP GREEN DONATED DSNY SAN WORKER UNIFORM S/S
HP CARGO PANT
SILVER COATED WALLET CHAIN
LOOK 11
CHANGE THE WORLD TWILL HAT
HERON BIRD NYLON/WOOL BOMBER WITH EMBROIDERY DETAIL
HP JACQUARD BELT
HP HIKING PANT
LOOK 12
СТИЛЬ HEAVYWEIGHT TURTLENECK L/S
HERON BIRD HOODED SWEATSHIRT
HP LOGO BISTRETCH LEGGINGS
FLOWERS FLAME SOCKS
LOOK 13
DSNY HEAVYWEIGHT T-SHIRT L/S
HERON BIRD HEAVYWEIGHT T-SHIRT L/S
СТИЛЬ SIDE-STRIPE TRACK PANTS
СТИЛЬ WHITE STYLE SOCKS
LOOK 14
СТИЛЬ LEATHER JACKET
HERON BIRD SCREENPRINT HOODED SWEATSHIRT
СТИЛЬ HEAVYWEIGHT TURTLENECK L/S
СТИЛЬ SIDE-STRIPE TRACK PANTS
LOOK 15
HERON BIRD HEAVYWEIGHT T-SHIRT L/S
VINTAGE WHITE SWEATPANT
СТИЛЬ SOCKS
LOOK 16
CHANGE THE WORLD TWILL HAT
СТИЛЬ BODYSUIT
HPC x DSNY rain jacket with airbrush design
LOOK 17
COMMUNITY SERVICE CARROT ORANGE HEAVYWEIGHT T-SHIRT S/S
HERON BIRD HEAVYWEIGHT T-SHIRT L/S
VINTAGE WHITE SWEATPANT
DSNY SUPERINTENDENT SAFETY VEST BAG - MEDIUM
LOOK 18
СТИЛЬ FOREST CAMOUFLAGE BOMBER (WORN REVERSE)
HERONS JERSONE T-SHIRT L/S
HP LOGO BISTRETCH LEGGINGS
FLOWERS FLAME SOCKS
LOOK 19
HEAVYWEIGHT JERSEY SKULL T-SHIRT L/S
СТИЛЬ TURTLENECK L/S
HP JACQUARD BELT
HP HIKING PANTS
LOOK 20
TARGET PRACTICE FOREST CAMOUFLAGE TWILL HAT
HERON BIRD HEAVYWEIGHT T-SHIRT L/S
FOREST CAMOUFLAGE HOODED SWEATSHIRT
CAMO RAIN PANT
LOOK 21
СТИЛЬ TWILL HAT
HERON BIRD WINDBREAKER
HERONS HEAVYWEIGHT T-SHIRT L/S
CAMO RAIN PANT
LOOK 22
СТИЛЬ BODYSUIT
CAMO RAIN PANT
TARGET PRACTICE FOREST CAMOUFLAGE TWILL HAT
LOOK 23
СТИЛЬ CAMOUFLAGE BOMBER
DSNY HEAVYWEIGHT T-SHIRT L/S
CAMO RAIN PANTS
LOOK 24
FLAMES WAVES СТИЛЬ TWILL HAT
СТИЛЬ VISCOSE BODYSUIT
HP FANNY PACK
HP CARROT ORANGE PANTS
СТИЛЬ SOCKS
LOOK 25
MARTIN LUTHER KING TWILL HAT
FOREST CAMOUFLAGE HOODED SWEATSHIRT
СТИЛЬ TURTLENECK L/S
СТИЛЬ SWEATPANT
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