The international cannabis holiday 4/20 is coming up, and one Canadian medical marijuana company is advocating for responsible consumption in a novel way.
At 4:21pm on April 20, 2017, staff members from Lift—an online cannabis product discovery platform and Canadian leader in all things cannabis—will be at Dundas Square in downtown Toronto to distribute over 2,000 complementary Toronto Transit Commission (TTC) tokens to start the conversation around intoxicated driving and the education that needs to be done prior to legalization.
“As an authority in the Canadian cannabis industry we’re excited to do our part to raise awareness and advocate for informed and responsible consumption.” - Matei Olaru, CEO
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