Phillip Gavriel's Spring 2018 Collection Unveiled
If anyone knows gold, it's Phillip Gavriel ®. He is
third in line and heir to a gold jewelry dynasty that spans over 40 years. The
brand, a division of the Royal Chain Group, is introducing its Popcorn
Collection in gold at the end of this month. For spring 2018, the collection
will feature updated additions to the brand's iconic collection, including
pieces set in all gold with diamonds. The collection, extremely popular with
retailers in 2017 was only available in sterling silver and accented with 18kt
gold.
Retailers and consumers alike have embraced Phillip
Gavriel's vision that fine jewelry should be accessible to a larger audience
and welcome the developing trend of consumers wearing fine jewelry as every day
staples, instead of only for special occasions. After a stellar growth year,
with retailers reporting higher ticket sales and a renewed interest in gold,
the brand felt it was timely to introduce the gold collection along with a
higher price-point. The collection will feature approximately 15 designs
ranging from stackable bracelets with diamonds to vintage 80's inspired
earrings.
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