Foot Locker to Release ASICS Sneaker Created by its 'Fueling the Future of Footwear' Master Class at PENSOLE Footwear Design Academy
Foot
Locker, in collaboration with PENSOLE Footwear Design Academy
and ASICS America Corporation, is unveiling the new ASICS "Fresh Up"
GEL-180 model – a PENSOLE x ASICS collaboration created by members of the Foot
Locker "Fueling the Future of Footwear" Master Class of 2016.
With limited pairs produced, the ASICS "Fresh Up"
GEL-180 shoe will be available on Saturday, Feb. 24, exclusively at select
Foot Locker locations around the world.
Created by Master Class members Brady Corum, an
American footwear designer, and Vince Lebon, an Australian color and
materials designer, the shoe is inspired by hip-hop culture's inherent nature
of creativity and innovation, and features textures and colors from
microphones, turntables, graffiti and more.
"Through our partnership with PENSOLE, we are proud to
support the next generation of global footwear designers that share our same
passion for fresh thinking, creativity and style," said Patrick Walsh,
vice president of marketing for Foot Locker North America. "With the
launch of the ASICS 'Fresh Up' GEL-180, we're continuing to bring the latest
and most innovative sneakers to Foot Locker customers in stores around the
world."
The next PENSOLE x ASICS collab is expected to drop
exclusively at Foot Locker in late 2018. Registration for the next
"Fueling the Future of Footwear" Master Class will open this spring.
For further information, opportunities and more, visit https://www.footlocker.com/pensole.
Additional information may be found at footlocker.com |
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