Huda Kattan Creates the #ElevatorMakeupChallenge and Is Giving $5,000 to the Winner / .@hudabeauty

Huda Kattan Creates the #ElevatorMakeupChallenge and Is Giving $5,000 to the Winner

Huda Kattan's latest challenge is taking the internet by storm. After filming herself doing an entire face of makeup in the elevator at her offices, the Founder & CEO of Huda Beauty is challenging beauty lovers to film and share their own #ElevatorMakeupChallenge

The instructions are simple - simply complete a full face of makeup in the time it takes you to get from the bottom to the top floor in any elevator and upload your video to Instagram using hashtag #ElevatorMakeupChallenge between July 18th and 3^rd August (competition closes 23:59 (GMT).

To encourage people to take part in the challenge, Huda will be awarding the winner with $5,000 USD to put toward a makeup scholarship, beauty training course, or the charity of their choice.

On 4^th August, Huda will choose three finalists from all of the entries received. Between the 5^th and 6^th August, followers can log onto hudabeauty.com to vote for the winner, who will be announced on the website on the 7^th August.

Huda says, "This challenge is actually really hard - I got a lot of really weird looks when I was doing this! I went from the parking garage to the 27^th floor of our office building and managed to go FULL GLAM and even applied fake lashes! Many of our followers are aspiring makeup artists and beauty entrepreneurs, and supporting artists has always been my mission, so giving a $5,000 cash prize for training or charity just felt like the best way to celebrate this challenge, and give back to our community."