Foot Locker Partners With ASICS To Unveil Original Anime-Inspired Series To Launch New 'Welcome to the Dojo' / .@footlocker

Foot Locker Partners With ASICS To Unveil Original Anime-Inspired Series To Launch New 'Welcome to the Dojo'

Foot Locker, Inc., in partnership with ASICS America Corporation, announced the launch of the "Welcome to the Dojo" pack, an exclusive apparel and footwear collection. Inspired by ASICS' Japanese heritage, the collection celebrates the story of two dojos – rising sun dojo, which inspires fear in the hearts of all who hear its name, and snake dojo, revered as a respected institution where many have started the arduous trial to become a samurai.

The story behind the pack will be brought to life through a bespoke anime-inspired digital series featuring voiceover talent from notable personalities including Luka Sabbat, Princess Nokia and YFN Lucci. Created by BBDO and the illustration/animation studio Shotopop, the original series, "The Sun and The Snake," features five short animated episodes to support the official release of the ASICS "Welcome to the Dojo" Pack on Aug. 24. The collection will be available exclusively at Foot Locker, Inc. stores including Foot Locker, Footaction and Champs Sports.

For more information about the ASICS "Welcome to the Dojo" collection and "The Sun and The Snake" digital content series, visit footlocker.com/thesunandthesnake.