Lingerie online store www.LACE.ca releases its first TV ad - .@lace_canada

Lingerie online store www.LACE.ca releases its first TV ad

In response to a growing demand for diversity in lingerie design, the :30s video ad titled "Love Your Body, Show Off Your Curves" features women of different body silhouettes wearing a variety of lingerie styles. LACE lingerie empowers women to embrace their bodies, and aims to fulfill the demand for a wider variety of intimate apparel catering to different body types and sizes.

The models featured in the video portray the individuality and uniqueness of women's figures. "The creative concept behind this TV commercial was to celebrate the beauty of intimate lingerie and the confidence of individuals wearing it to show off their bodies in it," explained LACE Managing Director Erin Sue. "The beauty behind lingerie is that it offers the wearer an opportunity to express themselves in whatever way makes them comfortable. Whether it's lacy panties, an everyday bodysuit, delicate hosiery or a structured corset with garters, lingerie is extremely personal."

www.LACE.ca