Champs Sports Launches Exclusive FILA x Rugrats Collection - .@footlocker .@champssports

Champs Sports Launches Exclusive FILA x Rugrats Collection

Champs Sports has teamed up with FILA and Viacom Nickelodeon Consumer Products to debut an exclusive Rugrats-themed line of footwear and apparel. Tommy, Chuckie, Angelica and the rest of the gang decorate a new capsule collection, with design elements that offer a whimsical nod to these beloved Nickelodeon characters.

"At Champs Sports we are constantly looking for new ways to tap into youth culture, through disruptive and innovative concepts," said Jason Brown, Vice President of Marketing, Champs Sports. "With this exclusive FILA x Rugrats Collection, we are not only allowing devoted fans to celebrate one of the all-time greatest cartoons, but we're collaborating with FILA, a brand that has had one of the greatest resurgences of late in fashion. Champs Sports and our partners at FILA and Nickelodeon are excited to bring these well-known characters to life for a new generation, ahead of their big-screen premiere."

For this collaboration, FILA has created an exclusive set of styles for kids and adults that playfully pairs classic silhouettes and the brand's iconic logo, with this celebrated animated series.

To further support the launch, Champs Sports released a new episode of Illustrated today, focusing on the history and design of Rugrats through the eyes of Nickelodeon's Creative Director, Russ Spina.  Champs Sports will also host an in-store event on Saturday, Feb. 23, at 10 Times Square, New York, NY 10036. The event will be from 2 – 6 p.m., and will feature the FILA x Rugrats collection, caricatures, gift with purchase and live music from DJ Mick.