New Diesel Smartwatch - .@DIESEL

New Diesel Smartwatch

To kick off the new year, Diesel announces its newest touchscreen smartwatch, the Diesel On Fadelite. Designed to be worn by both men and women, and powered with Wear OS by Google™ and the Qualcomm® Snapdragon Wear™ 3100 platform, this vibrant and energetic smartwatch features a smaller 43mm case size and bold design details that make it anything but ordinary.

The first noteworthy design detail is the transparent strap. Available in four striking colorways—red to black, black to clear, blue to clear, and all clear with an iridescent case—the colors seem to "fade," inspiring the name of the watch. Stamped with the Diesel logo, the straps are breathable and extremely comfortable. A translucent hard shell nylon casing enclosure provides durability for the case and module, while maintaining a lightweight feel that's perfect for both the active and proactive wearer. Stylistic elements–like the Diesel lug design and oversized pusher—are inherited from previous versions of Diesel smartwatches, but they've been scaled and simplified for an aesthetic that works for everyone. 

Exciting features include:

Auto-Installed Apps: Leveraging the enhanced storage, Diesel is auto-installing apps such as Spotify, the most popular global audio streaming subscription service.

Weather Effects

The weather Tile automatically updates the current and forecasted conditions.

The Google Assistant*

Google Fit™*

Google Pay™*

GPS Tracking

Heart Rate Tracking

Swim Proof

Customizable Watch Faces

Smartphone Notifications

Activity Tracking

Rapid Charging

Control Your Music

The Diesel Fadelite smartwatch will be shown at CES in the Fossil Group suite at the Cosmopolitan hotel. The watch will retail for $275 and will be available in Diesel stores, online at www.diesel.com and from select retailers worldwide in March 2020.