rag & bone and Microsoft create a virtual world that challenges the status quo

rag & bone and Microsoft create a virtual world that challenges the status quo

Metamorphosis is a special stand-alone collaboration that spans the creative worlds of design, technology and filmmaking to bridge the authentic craft of rag & bone with technology to reveal elements from the collection. Creating the unexpected between rag & bone and Microsoft began with the Spring/Summer 2020 show which featured real-time point cloud data capture technology. The partnership will continue into 2021 with concepts aimed at simplifying how consumers digitally engage with rag & bone collections.

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“Now more than ever, it’s important that we connect with our customer through content that is meaningful and innovative. Working with Microsoft allows us to experiment with new technology and reinvent the creative process.” — Marcus Wainwright, rag & bone Founder and Chief Brand Officer.