Russell Westbrook's Jordan Zer0.4 #WhyNot - @Nike

 

Russell Westbrook's Jordan Zer0.4 Why Not

The Jordan “Why Not?” Zer0.4, Russell Westbrook's newest signature shoe, proves how the worlds of performance and style don't have to be at odds with each other. In design, one of the introductory colorways connects to Westbrook's collaborative apparel collection with Japanese fashion brand FACETASM. Underfoot, the “Why Not?” Zer0.4 incorporates a double-stacked Zoom Air bag to help improve responsiveness and cushioning during play. For Westbrook, basketball and style aren’t two different communities; they’re one and the same.  

The collaboration with FACETASM has been in the works since Westbrook met designer and founder Hiromichi Ochiai during the point guard’s Asia tours in 2018 and 2019. The footwear and apparel pieces tie back to each other in color and material choices, which mix aggressive blocking, fast angles and a sharp, irreverent attitude.

“We make things from a place of freedom and fun. This latest collaboration is a testament to that way of thinking,” says Ochiai. “We also wanted to create something that people would be moved by, reflecting the spirit of that phrase, ‘Why Not?’”

“My favorite part about this shoe, and this whole collection, is being able to use different fabrics and materials yet still prioritizing the performance of the shoe.”

Russell Westbrook

The Jordan “Why Not?” apparel collection releases globally January 14.