The North Face Introduces VECTIV™ Footwear - @TheNorthFace

 

The North Face Introduces VECTIV™ Footwear

The North Face introduces VECTIV, an innovative trail-focused footwear system. After two years of heavy investment in research and development, more than 6,000 miles of athlete testing and proven on-trail success, The North Face is proud to introduce this revolutionary soling architecture, tuned for the demands of running and hiking on technical, mountainous terrain.

Starting today, consumers will be able to purchase the most premium trail running shoe in the VECTIV™ lineup, Flight VECTIV™. According to studies conducted by third-party research, the Flight VECTIV™ reduces downhill tibial impact by 10%, allowing runners to comfortably log more miles without compounding impact.

Traditionally reserved for road running footwear, The North Face saw a unique opportunity to bring carbon fiber and composite plate technologies to the trail running and hiking markets. This novel application aligns to The North Face's commitment to constantly push the boundaries of innovation.

Positioned beneath an incredibly light, comfortable, and protective mesh upper, VECTIV™ is a soling architecture comprised of a 3D VECTIV™ plate against the sole, a finely tuned VECTIV™ rocker midsole and SurfaceCTRL outsole. This unique construction delivers superior stability, grip, and shock absorption without compromising energy efficiency.

"The Flight VECTIV are fast, light, and responsive," said Kaytlyn Gerbin, Runner for The North Face. "The plate gives the shoes a responsive and high-performance feel, and the streamlined upper keeps the shoes lightweight while maintaining the 'fits like a glove' feeling. From the 93-mile Wonderland Trail in the Pacific Northwest to racing the 80-mile Transgrancanaria course, I've trusted and relied on these shoes to propel me forward."

The future of trail is here. What record will you break?

Learn more: http://bit.ly/VectivYT