DANCEHALL’S INVINCIBLE MESSENGER CHAM DROPS CINEMATIC NEW VISUAL “LOCK DOWN”

DANCEHALL’S INVINCIBLE MESSENGER CHAM DROPS CINEMATIC NEW VISUAL “LOCK DOWN” - @TheCham

FADED4U May 26, 2021

DANCEHALL’S INVINCIBLE MESSENGER CHAM DROPS CINEMATIC NEW VISUAL “LOCK DOWN”

Having amassed success spanning over three decades for his pioneering milestones and culturally-shaping achievements in the space of Dancehall, Reggae, Hip Hop, and more, Cham (p.k.a Baby Cham) has crafted an undisputable legacy that remains peerless to the greatest in class. Today the multi Grammy Award-nominated, internationally acclaimed artist unleashes the highly anticipated visual to his fiery single “Lock Down.” Lock Down takes on its masterful flare from the Clockwork Riddim, which is produced by eight-time Olympic gold medalist Usain Bolt. Bolt, in a few short years, has shown that there is nothing off the table for him, and that success follows in every endeavor as long as passion is upheld.

“Lock Down” find the dancehall legend in his element, spitting fiery, conscious-rooted lyrics over iconic bass-knocking beats made to uplift and rejoice. Cham encapsulates what life has been like in Jamaica for almost two years in a cinematically emotive way, using the extraordinary natives of Jamacia as leading stars for his genius real & raw storytelling.

For Cham, it’s all about bringing voice to the voiceless.

“Lock Down” means everything to me,” Chams says. The song reflects the past year and a half navigating through the covid pandemic. It’s a hopeful song with the vision of a future where this (Covid-19) is over, and we can get together again and celebrate.”

Usain Bolt shares, “Cham is one of Jamaica’s finest lyricists who have championed dancehall/ reggae both locally and internationally for many years. Producing such an anthem with Cham in these times is a humbling feeling. Lock Down epitomizes the mood of the people, and I look forward to working with Cham on many more projects.”