Toronto's B1GJuice Releases His New Single and Music Video, "Lately." - @B1GJuice905

 

Toronto's B1GJuice Releases His New Single and Music Video, "Lately."

Rapper B1GJuice releases a new single and video, "Lately," a life-update/journal entry of the enterprising, always-hustling Brampton hip-hop artist.

After a busy summer releasing his last record 10k, unmatched merch (i.e. a 10K Journal) and finally playing outdoor shows, B1gJuice reflects on his success. His previous EP, 10k, was a rumination of his mental health, determination, and resilience, and now he's back in the studio hitting more reps.

Over a laid-back horrorcore beat, "Lately" flows in lethargic but confident cadence. B1gJuice has been laser-focused on the money, but his vulnerability reveals his truth. "Grinding, grinding, Grinding / I just wanna shine," he raps sincerely on the chorus. Nothing's going to stop his hustle as he flips "words like gymnastics" and makes "that paper stretch like an accordion." His transition from football player to rapper might appear smooth, but behind the curtain lies the work and fulfillment.

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