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Turkey Alfresco? Club House® Takes Thanksgiving Outdoors with Gold-Medal Partnership

 

Turkey Alfresco? Club House® Takes Thanksgiving Outdoors with Gold-Medal Partnership

Leading up to the holiday season, Club House sought to find out whether Canadians were planning to spend more time outside over Thanksgiving weekend than in years past and if so, would they be interested in taking the flavours of the season with them. In partnership with Team Canada's Damian Warner, Olympic gold medalist and London, ON native, Club House uncovered that almost half (43 per cent) of Canadians plan to or are considering hosting their holiday dinner outdoors.

Canada has long been a nation of passionate nature-lovers. Club House wants to inspire more Canadians to enjoy their Thanksgiving alfresco this year with flavourful and portable recipes alongside one of the most versatile athletes. So, what are Canadians looking for when they're eating in the great outdoors?

Most Canadians (60 per cent) said small meals are a must-have during activities outside, and nearly one-in-four (24 per cent) said they would bring a turkey leg to-go. And while flavour and taste are the most important consideration for food choices no matter the occasion, most Canadians (76 per cent) said ease of eating is the primary consideration specifically for on-the-go food choices. Lastly, many Canadians (37 per cent) would consider using local-only ingredients in their Thanksgiving meal.

To help Canadians honour the tradition of spending time outdoors, Club House took the classic flavours of Thanksgiving outside. The result? Five portable, delicious, and seasonal Thanksgiving-inspired recipes that cover the range of fall tastes and represent locally grown favourites from across the country.









"Food, especially the food and flavours of the holidays, brings us together to create memories and gives us the energy that we need to get outside and enjoy the season," said Damian Warner, Canadian decathlete and Olympic champion. "This Thanksgiving, I'm thankful to be spending more time with my family and I'm excited to work with Club House to encourage Canadians to appreciate the outdoors by spending time together at a local park, on a walk or hike, or over a meal in their own backyard."

"Our survey also showed that almost all (79 per cent) of Canadians pack food for outdoor activities. So, we created portable, seasonal recipes to extend Thanksgiving flavours beyond the dining room," said Deborah Sharpe, Group Marketing Director for Club House. "Just as we discover the outdoors, Club House is encouraging Canadians to rethink their favourite fall staples by enjoying them on-the-go."

This fall, Club House wants to see Canadians gathering safely and enjoying seasonal recipes in the great outdoors at a picnic in a local park, on a camping trip, or just entertaining outside. By sharing a photo and tagging #ClubHouseThanksgiving, #Contest, and @ClubHouseCanada on Instagram, fans will be entered to win the "Ultimate Club House Explorer Prize Pack." One grand prize winner and nine runners-up will receive a year-long Parks Canada Discover Pass and food-themed essentials to take on-the-go. To get the recipes, view survey results, and learn more, visit ClubHouse.ca/Thanksgiving-Outdoors.





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