MARKET INTRODUCES MARKET X GUNS N’ ROSES X SMILEY COLLABORATION + CAPSULE COLLECTION - @gunsnroses @BravadoUSA

 

MARKET INTRODUCES MARKET X GUNS N’ ROSES X SMILEY COLLABORATION + CAPSULE COLLECTION

 MARKET announces the release of a unisex capsule collection in collaboration with Guns N’ Roses, The Smiley Company, and Bravado. This collaboration is the latest installment in MARKET’s ever-growing universe of partnerships with legendary cultural icons and inspiring creatives.

As a Los Angeles-based brand, MARKET seized the opportunity to honor Guns N’ Roses nearly forty years after the band had its debut performance at the storied Troubadour in Los Angeles.

 

In order to properly pay homage to the heritage of Guns N’ Roses, the MARKET team sourced vintage denim from the ‘80s and ‘90s in the streets of Los Angeles for the hero pieces of the collection. The team upcycled denim jeans and jackets of the time with new custom patches and airbrushed-style graphics, referencing the bad boy aesthetic that defines Guns ‘N Roses and their music.

 

In addition to the vintage denim pieces, the collection features five apparel styles and a trucker hat, which draw inspiration from the iconic ‘Appetite for Destruction’ album cover and the electricity that Guns N’ Roses brought to rock ‘n’ roll.

Row 1: L to R - Guns N’ Roses Jean Jacket Rework ($200), SMILEY®Guns N’ Roses MARKET Cross Crewneck Sweatshirt ($90), Guns N’ Roses Jeans Rework ($200)

Row 2: L to R - SMILEY®Guns N’ Roses MARKET Appetite T-Shirt ($45), Guns N’ Roses MARKET Group Skelly Hoodie ($95), Guns N’ Roses MARKET Skulls T-Shirt ($45)

“The way in which Guns N’ Roses relentlessly stood for freedom of expression and creativity - at all costs - has always been an inspiration to me and to people around the world,” said creative director and founder of MARKET, Mike Cherman.

 

“The no-holds-barred attitude of Guns N’ Roses resonates with our approach to collaborations and design, so we were extremely excited to have the opportunity to fuse the rebellious energy of Guns N’ Roses with the irreverent and wacky world of MARKET and the irresistible spirit of our longtime partner SMILEY®.”

This limited-edition collection will be available worldwide through MARKET’s website, ranging in price from $45 - $200 USD, in sizing XS-XXL.