LADY LONDON UNVEILS FIRST OFFICIAL SINGLE OF THE YEAR "WHAT IS IT GIVING"

LADY LONDON UNVEILS FIRST OFFICIAL SINGLE OF THE YEAR "WHAT IS IT GIVING" - @LadyLondon

FADED4U July 24, 2022

LADY LONDON UNVEILS FIRST OFFICIAL SINGLE OF THE YEAR "WHAT IS IT GIVING"

By popular demand, the 'Aristotle of Bravado,' Lady London makes her highly anticipated return with the release of her new single "What Is It Giving," produced by Grammy-nominated producer Kosine [Kelly Rowland, G Herbo, Latto]. The east coast-bred artist makes a swift return on the heels of her indomitably acclaimed debut project Lady Like: The Boss Tape, which arrived at the top of the year.

"What Is It Giving" is the first taste of the new & next for the rising superstar serving as her official single for 2022. Arriving into acclaim for her revered freestyles, some of which were included on her Lady Like: The Boss Tape project, London has gone on record to state her vow to release more original music with the goal of having audiences grasp a deeper understanding of her artistry and capabilities. Today's new music offering exemplifies London's ferocity for wordplay blanketed in her quintessential ladylike manner. The bouncy banger entices listeners with braggadocious punchlines giving listeners rhythmic art at its core.

London shares, "Creating this record, I wanted a chant— one that felt comfortable enough to repeat …. while also being full of caption-worthy rhetoric. The perfect balance."

The past year is positioned to be London's breakout year, pivoting from being fans' and followers' best-kept secret to an artist revered by her peers, tastemakers, and institutions for her stance of stepping to a beat of her own, without any compromise, in the mainstream spotlight. Now with an internationally-charged base of champions, Lady London has officially arrived. Earlier this week, London connected with the renowned DJ Funkmaster Flex for a freestyle that has since sent social media into a frenzy.