90’s INSPIRED BRAND “NUWO” SELLS OUT DURING JULY 4TH LAUNCH EVENT IN LOS ANGELES
The 90’s inspired brand “NUWO,” designed and owned by Brent Fiyaz, sold out in one hour at the launch event in Los Angeles on July 4th.
NUWO stands for "Not Unless We Own."
“Ownership was always important to us. Not just in business but creatively. Owning your personal style. Creating your world and living in it. That’s how my friends and I built this. It’s a brand for a way of life.” - says Brent Fiyaz in his interview with Hypebeast. Fiyaz also tagged his photographer, Mark Peaced as his creative director for the brand.
NUWO officially debuted at the above-mentioned pop-up on July 4, and select exclusive items are available to purchase via Basic.Space. A web launch for NUWO occurred on July 7.
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