Bo Jackson "The Godfather" of Training | Destroy: Never E4

Bo Jackson "The Godfather" of Training | Destroy: Never E4 | Nike

FADED4U January 11, 2024

Bo Jackson "The Godfather" of Training | Destroy: Never E4 | Nike

We’re talking about one of the most sensational athletes ever—Bo Jackson. Bo was a two-sport phenom who made appearances in the NFL Pro Bowl and MLB All-Star game. Prior to that, Bo won the Heisman Trophy at Auburn where he was known as one of the greatest all-around collegiate players ever. He was simply—say it with us— “un-BO-lievable.” What you gotta know about Bo is that his unfathomable athleticism single-handedly pushed Nike to rethink footwear design, taking the brand to places it had never been before. Just like that, Nike Training was born, forever changing the business and culture of sport.