GUESS INC. LAUNCHES GUESS ICONIC SUBLIME FRAGRANCE FOR WOMEN: THE LATEST ADDITION TO THE GUESS ICONIC UNIVERSE

 

GUESS INC. LAUNCHES GUESS ICONIC SUBLIME FRAGRANCE FOR WOMEN: THE LATEST ADDITION TO THE GUESS ICONIC UNIVERSE

GUESS unveils GUESS ICONIC SUBLIME, the latest addition to the GUESS ICONIC fragrance universe. Embracing spontaneous moments and the vibrant essence of life, GUESS ICONIC SUBLIME blends the brand’s signature values with refined sophistication. A tribute to the empowered GUESS woman, she thrives on her own terms, illuminating the world with her inner peace and confidence. The GUESS ICONIC SUBLIME Woman exudes positivity and inspires those around her. She lives in the moment and embraces the unexpected with elegance and grace.

THE FRAGRANCE:

GUESS ICONIC SUBLIME Eau de Parfum draws inspiration from the remarkable strength and resilience of women, celebrating their grace through triumphs and challenges. This Ambery Floral scent invites wearers to discover beauty in every moment. The fragrance opens with a burst of freshness with Aqua Essence Accord, Vert de Mandarin Orpur, and Cardamom Oil India Orpur, evoking clarity and renewal. At its heart, a serene aquatic floral bouquet unfolds with Blue Lotus Scent Trek, Jasmine Sambac Accord, and Dewy Magnolia Petals. Rooted in Upcycled Vanillin, Sandalwood, and Bio Amber, the composition leaves a lasting impression like a soft, lingering embrace.

“The refreshing vitality of the Aqua Essence accord symbolizes renewal, harmoniously complemented by a delicate floral bouquet of blue lotus, jasmine and magnolia at the heart and a warm base of cozy vanillin, rich amber and creamy sandalwood. Iconic Sublime is an invitation to live fully and find beauty in every moment,” stated VP Perfumer Stephen Nilsen of Givaudan.

THE DESIGN:

Reimaging the luxurious GUESS ICONIC bottle, GUESS ICONIC SUBLIME introduces a fresh perspective on the brand’s signature elements. The soft mint green hue evokes a sense of serenity, while subtle leather textures and gleaming gold accents add a refined touch. The signature woven rope detail and iconic G charm affixed to the front create a striking visual statement, symbolizing fluidity and strength. The fragrance is housed in a matching mint green carton, featuring an embossed leather texture and elegant gold detailing, creating a harmonious connection between bottle and box.

THE CAMPAIGN:

GUESS Fashion Model Lilou Emeline – Artuso (@lilou_emiline) radiates pure joy as the GUESS ICONIC SUBLIME Woman.

Shot by: Alina Troyan (@troyan_photo_).

The GUESS ICONIC SUBLIME Eau de Parfum for Women will be available in 100mL at $81, 50mL at $62, 30mL at $50 and 250mL body mist at $20 launching exclusively in GUESS stores and online at www.guess.com beginning February 2026.