TOMS Marks 20 Years with “The Joy We Share” Campaign Featuring Hannah Bronfman - Reintroducing Iconic Styles from Its Archives!

 

TOMS Marks 20 Years with “The Joy We Share” Campaign Featuring Hannah Bronfman - Reintroducing Iconic Styles from Its Archives! 

TOMS marks its 20th anniversary with The Joy We Share, a milestone campaign celebrating two decades of iconic style, meaningful impact, and the belief that joy grows when it’s shared. With this launch, the brand reintroduces its most iconic silhouettes through a limited-edition 20th Anniversary Collection, bringing back prints and styles from its archives updated for today.

Fronted by culture-shaping entrepreneur and tastemaker Hannah Bronfman, alongside her husband, Brendan Fallis, and their two children, The Joy We Share campaign reflects how TOMS shows up in real life: effortless, wearable, and made for the moments that matter most. Shot in sun-soaked Malibu, California, the intimate campaign captures the family at play on the beach styled in the brand’s Anniversary Collection.

“This campaign felt incredibly personal to me,” said Hannah Bronfman. “TOMS is about authenticity, connection, and joy, and those are the values that ground my life, especially with my family. Knowing that TOMS has spent 20 years using its platform as a force for good, to create change in the world, makes this partnership even more special.”

 

Designed as a homage to the brand’s roots, the 20th Anniversary Collection delivers archival prints on modern styles and original silhouettes with upgraded comfort features. The result is a lineup that honors where TOMS started while reflecting how people wear the brand today.

 

A longtime cultural tastemaker, vocal advocate for women’s health and racial justice, and founder of Conteur Capital, Hannah is one of the powerhouse businesswomen highlighted in the upcoming series, The CEO Club on Amazon Prime from executive producer Serena Williams.

“Hannah’s authentic approach to fashion, entrepreneurship, and family life made her an obvious choice for our 20th anniversary campaign,” said Chief Brand and Impact Officer, Amber Tarshis. “We wanted the campaign to feel like real life, capturing a loving family as they are, without polish, and reflecting the joy and connection at the heart of our brand. The result feels easygoing, genuinely happy and sincere.”

 

20 Years of Better Tomorrows-and Counting

 

TOMS has always stood for creating positive impact through everyday choices. Over the past two decades, TOMS has impacted more than 106 million lives with a deep focus on children’s education, health, and well-being worldwide.

 

“Reaching our 20-year milestone is a powerful reminder of what’s possible when purpose leads the way. The Joy We Share campaign reflects our ongoing commitment to impact, connection and creating Better Tomorrows,” added Tarshis.

 

The Joy We Share campaign and 20th Anniversary Collection launch February 3, 2026, on TOMS.com and across TOMS’ global retail partners. Billboards and other out of home media will debut in March throughout Los Angeles and New York.