Hurley Releases Eclectic Capsule Collection Inspired by Keith Haring, Blending Art, Fashion & Culture

FADED4U May 17, 2026

Hurley Releases Eclectic Capsule Collection Inspired by Keith Haring, Blending Art, Fashion & Culture

Hurley, the global apparel and lifestyle brand, is releasing a new capsule collection inspired by Keith Haring, merging iconic art with contemporary surf and street style. The collection celebrates the legacy of the late artist and activist, reinterpreting his instantly recognizable work through Hurley’s signature Southern California aesthetic.

The capsule collection features a versatile assortment of men’s and women’s ready-to-wear, reversible swimwear, headwear, and more. Each piece is infused with Haring’s bold lines, energetic figures, and vibrant motifs, bringing a fresh artistic take to beach day essentials. The collection reflects a shared ethos of creativity, individuality, and cultural expression, bridging the worlds of art, fashion, and culture.

Rooted in the spirit of innovation and authenticity, the collection channels Hurley’s connection to surf and street culture while honoring Haring’s lasting cultural impact. The result is a collection that feels both expressive and wearable, designed for a new generation that values meaningful design.

“Hurley has always been rooted in the energy of surf and street culture, and this collaboration is a natural extension of that DNA,” said Joey Gabbay, CEO of Bluestar Alliance, Hurley’s parent company. “Bringing Keith Haring’s iconic visual language into our world allows us to create pieces that are bold, expressive, and deeply connected to the spirit of individuality. The collection honors his legacy while inspiring a new generation to embrace creativity in everything they wear.”