Toronto, ON
Geary Lane is a vision for the future of Toronto's independent music
community. Recently rebranded by Jason Pollard, and Justin Adam, the two
young dads have transformed the building from a professional
film/recording studio and rehearsal space to an immersive concert venue.
As
Drake Hotel alumni, they dreamt for years to create an immersive music
movement that would embrace accessible but experimental art in Toronto.
The guys have since left the hotel to flourish in their respective
fields of creative design (Adam) and film/tv (Pollard), and realize
their vision under the guise of MAN FINDS FIRE.
MAN
FINDS FIRE is focused on creating an outlet for the fringe, avant-pop
and experimental music community. For the past decade, the venue has
also been the home of Samba Squad, a neighborhood charity for at-risk
youth in Bloordale.
As
Drake Hotel alumni, they dreamt for years to create an immersive music
movement that would embrace accessible but experimental art in Toronto.
The guys have since left the hotel to flourish in their respective
fields of creative design (Adam) and film/tv (Pollard), and realize
their vision under the guise of MAN FINDS FIRE.
The
venuefication of the Geary strip has been in the DIY spirit of 285
Kent, what was once a rundown warehouse in Williamsburg. Thanks in part
to local studios like the Rehearsal Factory, an arts-centric hub has
mushroomed with a number of other music venues popping up like Encore
Rehearsal Studios, S.H.I.B.G.B's and Kitch, a resto-bar from Brian
Jackson of Starving Artist.
Past
shows have featured Koen Holtkamp of Mountains (Thrill Jockey) and NY
Times-reviewed experimental trumpeter, Peter Evans. Upcoming shows will
host Sir Richard Bishop (Drag City), Black Walls (Pleasance) with a full
schedule of programming going forward into the fall collaborating with
Wavelength and Burn Down The Capital.
To
celebrate the opening, on Saturday July 26th, Man Finds Fire will host a
multilevel BBQ with access to the venue's rooftop patio overlooking the
Toronto skyline featuring emerging local bands including Bile Sister,
Mimico, A K U A, and an immersive art installation from Petra Glynt.
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