.@maximeventsca All Star Party in Toronto featuring Shaquille O'Neal and Snoop Dogg

MAXIM EVENTS CANADA WILL JOIN FORCES WITH TALENT RESOURCES SPORTS AND BOUNCE SPORTING CLUB AROUND THE MAXIM ALL STAR PARTY DURING BASKETBALL ALL STAR WEEKEND 

MAXIM Events Canada will host one of the hottest, most exclusive parties during basketball’s big weekend, hosted and DJ’d by former Lakers center and NBA Hall of Fame nominee Shaquille O’Neal and featuring performance by Grammy nominated rapper Snoop Dogg. For the coveted celebration, SWI Entertainment International Inc. joining forces with with Talent Resources, a full-service sports marketing and experiential events agency, as well as iconic nightlife brand –Bounce Sporting Club, New York City’s premiere sports-meets-nightlife destination loved by athletes and celebrities alike – to create the most exclusive VIP lounge experience for celebrities and invited guests.

Kicking off on Friday, February 12^th at 10pm, MAXIM Events Canada’s All-Star Party will be held at hotspot Muzik in Toronto, Ca. The luxurious space will host some of the most beautiful women in Toronto along with top celebrities, athletes, and influencers in town for the weekend and will support Rally for Kids with Cancer Scavenger Cup benefiting SickKids Foundation.

One of the most anticipated elements of the evening will be the Bounce Sporting Club branded VIP lounge, where the biggest names in entertainment and sports along with Shaquille O’Neal will hang out and enjoy the musical stylings of Snoop Dogg.

Bounce Sporting Club is New York City’s premiere upscale sports and entertainment destination, known for its Sunday Funday parties, high energy atmosphere, its celebrity and athlete clientele, as well as its elevated food and beverage program. Bounce is also known to ‘pop up’ at the biggest sporting events in North America, bringing a taste of the big apple along for the ride.  Given Bounce Sporting Club’s esteemed reputation in the industry, MAXIM EVENTS CANADA and Talent Resources Sports hand selected it to create an exclusive   VIP Lounge for the All Star Party in honor of basketball’s big weekend. 

"We are excited about working with Bounce Sporting Club, to bring the iconic Maxim brand to Toronto, during All-Star weekend” said Joel Hock CEO SWI Entertainment International Inc. “Bounce Sporting Club is known for offering its clientele an atmosphere of unparalleled style and entertainment.  The Maxim All-Star Party is an opportunity to be part of an unforgettable experience -- mingling with beautiful women, the social elite, and the biggest names in sports and entertainment.”

To purchase tickets go to www.maximevents.ca

About MAXIM Events Canada

MAXIM Events Canada will be producing events in cities all across Canada to celebrate the most iconic events in the country including The Calgary Stampede, The Montreal Grand Prix, The Verizon Indy Car Race, The Toronto Film Festival and The Grey Cup. MAXIM Events Canada are produced by South Lake Canada, Inc. and SWI Entertainment International Inc., which are individually owned and operated licensees of the MAXIM trademark and have no other association with Maxim Inc.. Maxim Inc. makes no representations or warranties regarding SLC and SWI events or promotions..

About Talent Resources Sports

Talent Resources Sports (TRS), a business entity within Talent Resources, facilitates a wide variety of athlete engagements including product placement, personal appearances, and long-term brand endorsements. TRS works with corporate clients to integrate athlete-driven campaigns into an overall marketing strategy. TRS partners with properties and lifestyle brands like Rolling Stone to create fully integrated programs that bring brands, athletes, celebrities and audiences together. TRS center’s these events around big conversations to maximize exposure and participation. We exist at the intersection of sports and entertainment

About Bounce Sporting Club

Located in New York City’s Flatiron District and presented by BrandIt Hospitality, Bounce Sporting Club has pioneered the upscale sports bar by offering its clientele an atmosphere of unparalleled style and entertainment.  BSC echoes a modern sports bar atmosphere, coupled with an upscale ambiance that appeals to Manhattan-ites that live a fashionable lifestyle and celebrity and pro-athlete fans such as Rob Gronkowski, Dwayne Wade, Odell Beckham Jr, Patrick Schwarzenegger, Big Sean, Drake, Tyson Beckford, Victor Cruz,  Gabrielle Union, Leonardo DiCaprio, Cuba Gooding Jr. and many more .  Known for its daytime Sunday Funday parties, Bounce also boasts top-shelf spirits and craft beers, fine dining, game-day specials and guest DJs situated in a retro inspired ambiance. Inspired by the 50’s and 60’s, the 4,000 square-foot space features cutting-edge designs by Garrett Singer, showcasing black and white sports photos on antiqued oak walls, complimented with lush chocolate brown accents.  Guests can choose from plush banquette seating, bar stools that face a backlit bar that gives the illusion of a vintage baseball scoreboard and high-top tables filling out the rest of the space – all with perfect views of 30 state-of-the art flat screen HD-TV’s surrounding the venue.  BSC also features a private area, the Living Room, for those looking for a more intimate setting or a concealed spot located in the back of the venue. Welcome to a different breed of sports bar, where the dive around the corner has been replaced by the player’s clubhouse.