.@heronpreston CREATES CAPSULE COLLECTION IN COLLABORATION w/ .@GAP FOR #DOYOUGAP FALL CAMPAIGN

HERON PRESTON CREATES CAPSULE COLLECTION IN COLLABORATION WITH GAP FOR #DOYOUGAP FALL CAMPAIGN

Gap’s Fall 2016 #doyougap Campaign Is All About Championing Personal Style and Individuality

The social #doyougap fall campaign with designer, artist, creative director, and DJ, Heron Preston, launched today showcasing his limited edition capsule collection which can be seen here and here.

Preston used Gap’s end-on-end pullover hoodie and marled fleece sweatpants as a canvas, layering art onto the garments that told his personal story in a limited edition series of sweatsuits. An american eagle on a bed of clouds was hand painted on the hoodie using an airbrushing technique & “The Gap is an iconic American brand for the people” is embroidered in red over the eagle. USA + collaboration graphics specific to the project were sewn and screen printed onto the pants. 

*the sweatshirt and sweatpants are sold as a set and are available for pre-order at heronpreston.com

 

 

 

 HPC TRADING CO.

HERON PRESTON X GAP SWEATPANTS

Retail Price: $500.00 (price includes full sweat suit)

Available Via: heronpreston.com

Direct link to pre-order: http://heronpreston.com/collections/all/products/gap

 HPC TRADING CO.

HERON PRESTON X GAP SWEATSHIRT

Retail Price: $500.00 (price includes full sweat suit)

Available Via: heronpreston.com

Direct link to pre-order: http://heronpreston.com/collections/all/products/gap

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Photo Credit: Credit: Hannah Sider

@hannahsider

ABOUT HERON PRESTON

Heron Preston is the true embodiment of an artist born of the post-internet generation. Multi-faceted and genre-bending, he has become a cultural icon in youth culture, known for his bold aesthetics. Applying the knowledge he gained from earning his B.B.A from Parsons School of design and his San Fransisco upbringing, Preston now functions as an artist, creative director, content creator, designer and DJ ; the one common thread among his impressive bodies of work is a commitment to innovation, experimentation and unpredictability. He's never one to worry about breaking rules, as evident by his e-commerce platform HPC Trading Co., where he features and sells his original clothes and accessories. He finds particular joy in the unexpected; taking conventional themes and reinterpreting them. Take for example his most recent "UNIFORM" work, where he collaborated with the NYC Department of Sanitation on a series of zero waste themed clothes and accessories. His signature style has earned him collaborations with the likes of Virgil Abloh.  He's also served as the global digital producer for Nike and of course, creative consultant to Kanye West, most notably on his work for the Life of Pablo and Yeezy fashion label.

ABOUT GAP 

Gap is one of the world's most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women's and Men's apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta and Intermix. For more information, please visit www.gapinc.com.