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.@Pornhub ‏Collaborates w/ Premium Sportswear .@mooseknuckles



Pornhub Collaborates with Premium Sportswear Brand Moose Knuckles and Debuts Special Edition Bomber Jacket

'Thrust into the Unexpected' Ad Campaign Illustrated by Famed Animator to Promote Limited-Run Jacket Will Focus on Female Diversity



Pornhub, the premiere online destination for adult entertainment, today announced the debut of a special edition bomber jacket in collaboration with premium sportswear brand, Moose Knuckles.
To promote the limited-run jacket, the luxury outfitter released an innovative ad campaign, dubbed "Thrust into the Unexpected," featuring a cast of female characters as diverse in attitude, attributes, and race, as the modern and changing roles women play in contemporary society. In the video for the campaign illustrated by famed Toronto animator Max Piersig, each character is commanding a unique phallic symbol that plays into both Pornhub's and Moose Knuckles' DNA, and then morphs into another strange and humorous scenario.
"Moose Knuckles gave me the creative freedom to do something really fun, and ridiculous. I mean, it's not often that I get to animate a girl licking a credit card for a client," said Piersig.
"Here at Pornhub, we're always looking to work with new brands, artists and creators with big personalities and innovative designs. We're excited to partner with Moose Knuckles on this bomber jacket, just in time for the winter season. Moose Knuckles has always been a dynamic, badass company that continues to put out statement pieces that seamlessly mix classic, contemporary and futuristic designs. And ours is no different," said Corey Price, VP, Pornhub. "Our jacket will not only be a favorite of our fans around the world, but also the Moose Tribe – the misfits, party-monsters and counter-culture cretins, who loyally support Moose Knuckles. So, next time you thrust yourself into the unexpected and wander out from your comfy abode in rain, sleet and/or snow, make sure it's in a Pornhub bomber jacket."
Pornhub's specially designed ballistic bomber features Pornhub's signature color pallet, complemented by the Moose Knuckles logo in orange. It boasts a jet-black shell fabric, luxurious red fox fur trim and cobranded patch. The signature jacket is available exclusively at V Files, and www.mooseknucklescanada.com, while supplies last.
"We don't think of our customer as a demographic profile, we think of them as a person, and like all people, they are multidimensional. Their interests span from foreign indie films, to Jello wrestling, fine wine, and cheese burgers," explained Steph Hoff, Creative Director of Moose Knuckles. "When it comes to digital advertising, we go everywhere—from Vogue to Vice, and everything in between. Moose Knuckles is an attitude, not a sales metric, and with this approach we are carving out our niche amongst the masses."
Pornhub has a history of collaborating with well-known clothing brands. The company marked its foray into the fashion industry in 2016 when it was the presenting sponsor of Hood by Air's (HBA) runway show during the 2016 New York Fashion Week (NYFW). The runway show featured specially co-branded pieces from Pornhub as part of a preview of HBA's "Handkerchief" collection. Most recently, Pornhub collaborated with popular streetwear brand Richardson, on a limited-edition capsule collection that epitomized freedom of expression, inspired by ideals of liberty and sexuality. It consisted of a hoodie, cap, swimsuit, bomber jacket and multiple t-shirts, among other items.



To purchase a signature jacket, please visit www.mooseknucklescanada.com/mens-pornhub-bomber.html
and www.mooseknucklescanada.com/ladies-pornhub-bomber.html or visit the Moose Knuckles Flagship store at Yorkdale Shopping Center in Toronto.

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