Pornhub Collaborates with Premium Sportswear Brand Moose
Knuckles and Debuts Special Edition Bomber Jacket
'Thrust into the Unexpected' Ad Campaign Illustrated
by Famed Animator to Promote Limited-Run Jacket Will Focus on Female Diversity
Pornhub, the premiere online destination for adult
entertainment, today announced the debut of a special edition bomber jacket in
collaboration with premium sportswear brand, Moose Knuckles.
To promote the limited-run jacket, the luxury outfitter
released an innovative ad campaign, dubbed "Thrust into the
Unexpected," featuring a cast of female characters as diverse in attitude,
attributes, and race, as the modern and changing roles women play in
contemporary society. In the video for the campaign illustrated by famed
Toronto animator Max Piersig, each character is commanding a unique phallic
symbol that plays into both Pornhub's and Moose Knuckles' DNA, and then morphs
into another strange and humorous scenario.
"Moose Knuckles gave me the creative freedom to do
something really fun, and ridiculous. I mean, it's not often that I get to
animate a girl licking a credit card for a client," said Piersig.
"Here at Pornhub, we're always looking to work with
new brands, artists and creators with big personalities and innovative designs.
We're excited to partner with Moose Knuckles on this bomber jacket, just in
time for the winter season. Moose Knuckles has always been a dynamic, badass
company that continues to put out statement pieces that seamlessly mix classic,
contemporary and futuristic designs. And ours is no different," said Corey
Price, VP, Pornhub. "Our jacket will not only be a favorite of our fans
around the world, but also the Moose Tribe – the misfits, party-monsters and
counter-culture cretins, who loyally support Moose Knuckles. So, next time you
thrust yourself into the unexpected and wander out from your comfy abode in
rain, sleet and/or snow, make sure it's in a Pornhub bomber jacket."
Pornhub's specially designed ballistic bomber features
Pornhub's signature color pallet, complemented by the Moose Knuckles logo in
orange. It boasts a jet-black shell fabric, luxurious red fox fur trim and
cobranded patch. The signature jacket is available exclusively at V Files,
and www.mooseknucklescanada.com,
while supplies last.
"We don't think of our customer as a demographic
profile, we think of them as a person, and like all people, they are
multidimensional. Their interests span from foreign indie films, to Jello
wrestling, fine wine, and cheese burgers," explained Steph Hoff, Creative
Director of Moose Knuckles. "When it comes to digital advertising, we go
everywhere—from Vogue to Vice, and everything in between. Moose Knuckles is an
attitude, not a sales metric, and with this approach we are carving out our
niche amongst the masses."
Pornhub has a history of collaborating with well-known
clothing brands. The company marked its foray into the fashion industry in 2016
when it was the presenting sponsor of Hood by Air's (HBA) runway show during
the 2016 New York Fashion Week (NYFW). The runway show featured specially
co-branded pieces from Pornhub as part of a preview of HBA's
"Handkerchief" collection. Most recently, Pornhub collaborated with
popular streetwear brand Richardson, on a limited-edition capsule collection
that epitomized freedom of expression, inspired by ideals of liberty and
sexuality. It consisted of a hoodie, cap, swimsuit, bomber jacket and multiple
t-shirts, among other items.
To purchase a signature jacket, please visit www.mooseknucklescanada.
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