TAG HEUER TO BECOME OFFICIAL WATCH PARTNER OF ASTON MARTIN

TAG HEUER TO BECOME OFFICIAL WATCH PARTNER OF ASTON MARTIN

Luxury British brand Aston Martin tannounced that Swiss luxury watch company TAG Heuer will become its official watch partner, bringing together two of the most iconic luxury brands in motor racing.

The two companies, although producing uniquely different products, share many common values, including knowing how to utilise motorsport as an extreme test bed for their performance products. 

Both partners have extensive roots and experience in motorsport, reaching back through the decades and share an affiliation with the Aston Martin Red Bull Racing F1^TM team. In the world of endurance sports car racing, TAG Heuer branding will appear on the brand new Aston Martin Vantage GTE race cars when the FIA World Endurance Championship gets underway at Spa-Francorchamps in May.

Off track, both brands are innovative with their product design and their creative teams of designers continually enjoy pushing the boundaries to produce unique products every time. Both are renowned for the fine detail in their craftsmanship and build quality that their loyal customers can always count on.

Aston Martin