Foot Locker Unveils 'Before and After the Bite' Campaign In Partnership With Notable Coalition Of Musicians And Artists // .@footlocker

Foot Locker Unveils 'Before and After the Bite' Campaign In Partnership With Notable Coalition Of Musicians And Artists

Foot Locker unveils its "Before and After the Bite" campaign, celebrating art and all those who create it. In partnership with a special coalition of artists and musicians, Foot Locker tells the story of two new Nike Air Max Plus sneakers that acknowledge the relentless hustle along the journey to success; created for those who are always hungry for more.

Foot Locker partners with LGP Qua to go from Before to After in his new music video “Hungry.” #BeforetheBite #AftertheBite

The Nike Air Max Plus is an iconic, yet polarizing silhouette, where the look and feel for some may evoke a shark-like mentality – always moving, and always hungry for more. The Foot Locker-exclusive silhouette will be available in two new colorways, "Before the Bite" in grey and white, and "After the Bite" in red and white. The sneakers are available in-store and online in the U.S. and Canada ($170 USD and $215 CAD).

To celebrate the launch, Foot Locker is partnering with three curators to salute up-and-coming artists who are hustling to achieve success through bespoke content creation and experiential activations in New York City.

"At Foot Locker, not only are we dedicated to providing the best footwear and apparel to our customers, but we're also passionate about individuality – our shoppers' ambitions, dreams and talents," said Patrick Walsh, Vice President of Marketing for Foot Locker North America. "We are introducing these exclusive Nike Air Max Plus colorways by celebrating people that embody the grind as they push to make their mark 'Before the Bite,' and those that continue to feed their appetite for more once they have made it, 'After the Bite.'"