Coke Studio 2024: Artist Reveal!

 

Coke Studio 2024: Artist Reveal!

Global Music Icons USHER and Tyla Join COKE STUDIO™ 2024 Lineup, Bringing Unique Exclusive Experiences to Fans Around the World 

Upcoming USHER and Tyla content to include new song releases and music videos, live performances, and more!

Today, COKE STUDIO™ 2024 unveiled exciting new additions to this year’s lineup, welcoming global music superstars, USHER and Tyla. Marking another milestone for COKE STUDIO™, Coca-Cola's premier global music platform, USHER and Tyla are joining this season alongside several incredible artists including Karol G, NewJeans and Peggy Gou.

As part of the COKE STUDIO™ programming, fans can look forward to an array of immersive experiences from USHER and Tyla, including exclusive original tracks and thrilling live performances to be announced in the coming weeks. In October, USHER will perform live in Atlanta as part of his upcoming tour, while Tyla will take the stage in Johannesburg, South Africa where lucky fans will get to be some of the first in the world to experience the new tracks performed live. 

“Being part of this year’s COKE STUDIO™ lineup is both an honor and an opportunity to engage with my fans through the power of music. Partnering with Coca-Cola to bring these experiences to life is exciting, and I can’t wait for fans to join us in the magic we’re crafting together,” said USHER. 

“I’m excited to perform in my hometown of Johannesburg as part of the COKE STUDIO™ platform. It’s a privilege to bring these vibrant moments to life and share the joy and energy with music lovers across the world,” said Tyla. 

USHER and Tyla are the latest artists to curate new music for COKE STUDIO™ 2024, following the successful song drops of Karol G’s “Si Antes Te Hubiera Conocido”, Peggy Gou’s “Find The Way”, and NewJeans’ “How Sweet” videos. Most recently, Karol G’s COKE STUDIO™ session has been celebrated for its remarkable achievements, as it reached the No. 1 global top music video on YouTube with over 225 million views. The song has been on top of the global charts for more than ten weeks, while also reaching the No. 1 spot on the Billboard Hot Latin Songs chart. 

“Bringing USHER and Tyla into the COKE STUDIO™ 2024 lineup is a huge moment and we can’t wait for fans to enjoy more incredible music experiences this year. COKE STUDIO™ is all about celebrating the power of music and connecting fans with the artists they love in innovative ways. We’re excited to roll out a series of exclusive releases bringing fans closer to the two of the biggest artists in the world today,” said Josh Burke, global head of music and culture marketing at The Coca-Cola Company. 

The COKE STUDIO™ 2024 campaign was developed by Universal Music Group for Brands, Spotify AUX, Blended Strategy Group, Tyne Valley Group and WPP Open X including VML, Ogilvy and EssenceMediacom.   

Fans can learn more information and access all content related to COKE STUDIO™ by visiting https://www.coca-cola.com/cokestudio.