Rémy Martin partners with artist Matt W. Moore to gain a new
perspective on the world around us
As
the last expression of his future-focused mentality, Rémy Martin has had the
internationally recognized Matt W. Moore present the next visual chapter of his
centuries-old history, coming to life through an exclusive Limited Edition of
VSOP and a revolutionary application of augmented reality.
THE CREATION OF A
NEW VISUAL LANGUAGE
Rémy Martin has
always recognized art, but this special collaboration, born of creativity and
shared audacity, takes the traditional artisanal elaboration of his cognac to a
modern and cosmopolitan environment. Driven by the power of the digital world,
Matt W. Moore has created a visual narrative for the brand using its iconic
abstract graphics "Vectorfunk" to generate a new and colorful energy
and harmonize the story.
Inspired by the
cognac environment, Moore's visual narrative for Rémy Martin introduces a
universe of discoveries, mixing natural elements such as grapes and leaves. It
introduces subtle clues, inviting the audience to live an adventure of movement
and mystery. Moore even takes up the precious symbolism of Rémy Martin, as his
mythical centaur, visibly extended in a graphic scheme of geometric splendor.
FROM ART TO ARt
#ARtbyremymartin
"We believe
things never seen through augmented reality." Matt. W. Moore
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