Crttrs Introduces Premium Shoelaces as Flagship Product Line / .@crttrsnyc

Crttrs Introduces Premium Shoelaces as Flagship Product Line

This month, Crttrs, a brand new NYC-based streetwear upstart, made its debut alongside a collection of premium shoelaces.

The laces feature a distinctive striped pattern in color combinations designed to look great on just about any style sneaker. Crttrs was founded to meet the needs of footwear enthusiasts who find the standard laces included with most kicks lacking.

"If you're the type of person who waits in line to get their hands on a limited-edition pair, you likely don't want boring laces," explained President & Co-Founder Nino Manca. "The goal was to provide consumers an option that make a unique statement without being overpowering."

Sold in packs of two (MSRP $29.95), color combos include:  

• Yellow Stripes on Black
• Blue Stripes on Black
• Blue Stripes on White
• Red Stripes on White

Despite a slightly bigger investment than run-of-the-mill laces, Crttrs laces have an affordability factor baked in.

"Shoes, even classic styles aren't cheap these days, and Crttrs provides a cost-effective way to update your existing collection without shelling out a lot of cash."

Consumers can get their hands on Crttrs laces exclusively on Crttrs.com. Free shipping is included with orders over $100.

The fledgling brand has more color and pattern options in the works, and eventually plans to expand their product offering to include clothing and apparel. Shoe-lovers seeking a daily dose of #nicekicks in their social feeds should follow the brand on Instagram, Twitter, and Facebook.