Meet BIRKA the Leading Retail Architect to the World's Luxury Brands

FADED4U August 25, 2018

Meet BIRKA the Leading Retail Architect to the World's Luxury Brands

Claudio Kaczka of BIRKA Inc didn’t set out to create a niche in architecture that the world's luxury brands would look to when they open a new lavish boutique in the Americas. He didn’t expect to establish himself among luxury brands looking to catch the eye of rushed travelers catching flights in the newest high-end airport malls. Least of all Claudio Kaczka never imagined that his work in the luxury retail world would have ever landed him as a featured story on CNN Español to 64 million viewers in 24 countries.

Yet, here we are, 600 luxury retail projects later making BIRKA Inc the firm of choice by Dior, Dolce & Gabbana, Prada, Carolina Herrera, Givenchy, Apple, MAC, Tom Ford and Joe Malone. With such detail-oriented clients and a heavy focus with being “On-Brand”, it is no surprise that they developed the perfect formula to inspire shoppers visually, seduce them into coming in, and evoke a feeling of luxury that gives birth to the ideology of exclusivity they must attain.

There is a plethora of marketing research and analytics that comes into play when opening a successful retail location and it is all incorporated into the design, build out and construction of every project they take on. BIRKA specializes in creating spaces that catch your eye, highlights the newest trends and products that, somehow magically found the perfect lighting just so, you can get that feeling that you just purchased the Holy Grail itself.

For CHANEL Buenos Aires, the project was to be developed specifically in a historic, nationally emblematic building known as “Galerias Pacifico”. This building was first declared a national monument originally for belonging to the railroad system and then again in 1945 by the renovation done to separate the commercial spaces from the offices that, gave way to the current structure to become the new location for Chanel as choose BIRKA to spearhead the project.

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