Heineken Partners With Union For 2018 #Heineken100 "Green Collar" Fashion & Lifestyle Collection

Heineken Partners With Union For 2018 #Heineken100 "Green Collar" Fashion & Lifestyle Collection

 Heineken, the world's leading international brewer, continues the ninth year of the highly-coveted #Heineken100 program by releasing the "Green Collar" capsule collection in partnership with one of the most influential clothing boutiques in the world, UNION. The Fall 2018 #Heineken100 x Union offering presents the "Green Collar" collection providing elevaed workwear for the global creative. The release marks the brand's second product collaboration of the year following its partnership with Italian Sportswear brand Kappa to commemorate the world's largest soccer tournament this past Summer.

The 2018 #Heineken100 collection includes:

UNION x #HEINEKEN100 CHORE COAT $380.00: Made with a contemporary boxy and oversized fit to help balance the vintage wash and fabric, this chore coat provides a fresh take on the typical long fit style of the past (Available in two colorways & a Tokyo exclusive)

UNION x #HEINEKEN100 CHINO PANT $280.00: With pants being either too baggy or slim, this Chino Pant is the "Goldie Locks Effect," something just right with its very subtle carrot fit (Available in two colorways & a Tokyo exclusive)

UNION x #HEINEKEN100 PULLOVER HOODED SWEATSHIRT $280.00: Made with beautiful reverse weave fabric from Japan, this sweatshirt has the front pocket removed for a cleaner look in addition to a single zip down on one side to add flair (Available in three colorways).

UNION x #HEINEKEN100 T-SHIRT $55.00: Made with 100% cotton and fitting true to size, this classic staple features Heineken's iconic leaf and hops arrangement stylized as the UNION logo, with the play-on-words "Got Hops" as the slogan, helping tie together the entire capsule collection (Available in two colorways).

UNION x #HEINEKEN100 HAT $60.00: Versatile and classic, this skate hat provides the finishing touch to any casual fit (Available in two colorways).

#HEINEKEN100 PRO-KED SNEAKERS $90.00: Made from durable 12.5 oz canvas with contrast stitching and recently remastered for an enhanced fit, the Royal Hi has a molded footbed with open cell foam for breathability finished with a classic gum vulcanized white outsole and Heineken's iconic Green for the heel hit.

Initially unavailable for purchase, #Heineken100 debuted to consumers in 2017 with groundbreaking retail pop-ups throughout the world. This Fall, the #Heineken100 program once again goes global as the collection will first be available for purchase at UNION Los Angeles, CA (110 South La Brea Ave) on Saturday, December 1. The collection will also be available at the recently opened UNION Tokyo store and will feature two additional Tokyo exclusive pieces.  

"Since its inception, the #Heineken100 program has authentically coupled the Heineken brand with the coolest, most impactful brands, influencers and tastemakers," said Coltrane Curtis, Founder and Managing Partner of Team Epiphany, the culture-first marketing agency that birthed the #Heineken100 program. "After nine years of cutting-edge collaborations and premium products, many companies are attempting to imitate – but never duplicate – the success that Heineken has achieved in organically connecting its consumers to global streetwear culture." 

For nearly a decade, #Heineken100 has partnered the Heineken with the leading names in fashion and retail to bring its consumers the most sought-after luxury, co-branded products in the space. Previous #Heineken100 partners have included KAPPA®, A Bathing Ape (BAPE®), TUMI, Public School, Garrett Leight, Parabellum, Mark McNairy, KITH and Neighborhood Japan, among others. 

For more information, follow the #Heineken100 hashtag and @Heineken_US on Instagram and Twitter.