BBC ICECREAM X ADIDAS MIAMI EXPERIENCE

BBC ICECREAM X ADIDAS MIAMI EXPERIENCE

 adidas Originals created a pop-up experience in Miami's Wynwood Art District, just in time for Art Basel. And, to celebrate, a opening celebration with a special appearance from Pharrell Williams. 

 BBC ICECREAM's most popular pieces, along with exclusive BBC Miami logo tees and hoodies. Divided into two spaces, the pop-up features one side with retail brands, while the other offers The BBC x adidas Originals Elevated Galactic Experience. An interactive installation, The Elevated Galactic Experience uses BBC's recognizable outer space theme along with innovative technology that explores the relationship between light and gravity—an ultimate walk-on-the-moon experience. 

In addition to BBC ICECREAM and adidas brands at the pop-up, others including Human Made, NEIGHBORHOOD, CDG Play, MEDICOM Toy and KaiKai KiKi were also available.

BBC Ice Cream