adidas Originals and Eric Emanuel unveil Floral Embellished capsule collection - .@adidas

adidas Originals and Eric Emanuel unveil Floral Embellished capsule collection

Eric Emanuel’s first foray into fashion was intrinsically tied to the sports world, and the teams, uniforms and logos that have become such a big part of popular culture. Creating custom versions of iconic jerseys, Emanuel quickly garnered the attention of celebrity  clients and style influencers alike. His eponymous brand is a natural continuation from that initial wave of excitement, centered around designs that connect the dots between the street, the court, and his own personal journey.

His second collaboration  with adidas Originals encapsulates these three influences across a range of apparel pieces and three new takes on some iconic adidas footwear styles. Taken as a whole it is a seamless  evolution from the first time the two brands teamed up, which took Emanuel’s nostalgia for childhood basketball trips as the primary source of inspiration. On those trips, one of the things that the young Emanuel would most look forward to was the hotel– something that has stayed with him as the primary focus in his life transitioned from basketball to fashion. As Emanuel says, “I’ve grown since I was that kid on the road for a tournament; I’ve traveled, I’ve been exposed to a world much bigger and more beautiful than the younger me ever got to see. I find a reference on every trip, and this collection is a reflection of a Springtime trip.”

Retailing between $20 - $180, the  adidas Originals by Eric Emanuel collection will be available for purchase on Emanuel’s online store on April 25th and via www.adidas.com and specialty retailers beginning April 27th.