ADIDAS ANNOUNCES NEXT PHASE IN FIGHT FOR THE OCEANS AGAINST MARINE PLASTIC POLLUTION - .@adidasrunning #RunForTheOceans

 

ADIDAS ANNOUNCES NEXT PHASE IN FIGHT FOR THE OCEANS AGAINST MARINE PLASTIC POLLUTION

Today, adidas Running shares the impact of the $1 million raised in 2018 from Run For The Oceans , and announces that the global initiative will return once again on World Oceans Day, June 8, 2019 with the increased goal this year of raising $1.5 million to continue to invest in the education of future generations on the issue of marine plastic pollution.

In 2018, adidas created a global movement with Run For The Oceans , uniting nearly one million runners from around the world and raising $1 million for long-term partner Parley for the Oceans . To date, the money raised has helped directly educate and empower 100,000 youth and their families who are living in coastal areas affected by plastic pollution to take action as part of the Parley  Ocean School Program. The partnership saw five million pairs of shoes created using recycled ocean plastic in 2018 alone.

In 2019, adidas is upping the pace of change. The introduction of the 2019 Parley  range will see the company produce a landmark 11 million pairs of shoes using upcycled marine plastic waste. The campaign this year will also unite more runners in more locations than ever before to lace up and Run For The Oceans  in order to reach its increased goal of $1.5m. For every kilometer completed between June 8 and 16, adidas will contribute $1 to Parley  Ocean School programs, with every dollar going towards the next phase of the partnership with the development and launch of the Parley youth activist platform.

With the aim of engaging more young people than ever before and inspiring long-term behavior change, the platform will host a digital curriculum which equips schoolchildren with the skills, tools and knowledge required to protect the planet’s oceans. It will also act as a digital space where young people can come together, share ideas and gain access to events, mentors, and tools. Sign-ups open for the Parley  youth activist platform on World Ocean Day (June 8), with the goal of bringing the Parley  Ocean School Program to a global level.

To join the movement and Run For The Oceans  between June 8 and 16, runners worldwide can sign up and track their runs by joining the Run For The Oceans  challenge via the Runtastic (Joyrun) app. For every kilometer run, adidas will contribute $1 to the Parley  Ocean School (capped at $1.5 million). adidas will also host consumer events in New York, Barcelona and Shanghai. For more information and to sign up, visit adidas.com/runfortheoceans.

Follow the conversation at @adidasrunning on Instagram, Facebook and Twitter and using #RunForTheOceans.