What's New About the Nike React Presto - .@Nike

What's New About the Nike React Presto

Though the name Nike React Presto holds no mystery (its a Presto, it has Nike React technology), the shoe does more than simply rework an archival classic silhouette. It takes a holistic view of what made the original great by articulating revered characteristics of the Nike Air Presto and then kicking these up with a fresh attitude. 

Some Quick History

When the Nike Air Presto arrived in the fall of 2000 it was notable for two key things: First, there was fit. The shoe’s stretchy upper made way for “Presto magic,” giving it a “T-shirt for the foot” feel (it was even sold in XS to XL sizing). Second, there was the lead marketing campaign. Each colorway became a character (Shady Milkman and Unholy Cumulus among these), inflecting the shoe with an irreverence crowd-sourced from Nike employees. 

This balance of cutting-edge tech and tongue-in-cheek humor is integral to the Nike React Presto. At root, the shoe is all about being relaxed — with plush tooling, a form-fitting upper and sunny disposition in winning combination.

Reviving the character-based color naming introduced by the original Presto, Brutal Honey and Rabid Panda drop May 9. Nike by You varieties of the Presto React that share favored old personas including Brutal Honey, Rogue Kielbasa, Shady Milkman and Unholy Cumulus — with space for personalization — also arrive that day.

New personalities for the Nike React Presto launch May 16 and include Psychedelic Lava (which, as an example, takes influence from the fluid, organic design language of the React technology), Chatty Matador, Breezy Thursday and Witness Protection.

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