H&M AND RETHINK BREAST CANCER PARTNER TO SUPPORT YOUNG PEOPLE IMPACTED BY BREAST CANCER - .@hm

H&M AND RETHINK BREAST CANCER PARTNER TO SUPPORT YOUNG PEOPLE IMPACTED BY BREAST CANCER

H&M Canada and Rethink Breast Cancer, the young women’s breast cancer movement, will launch another limited-edition T-shirt collection to support breast health and outline the facts surrounding breast cancer.

H&M & Rethink Breast Cancer worked with Montreal-based artist Cécile Gariépy and Canadian artists Emily Taylor and Grace Cho, known for their vibrant illustrations, to produce 3 limited edition T-shirts available in select H&M stores and online on October 1st, 2019. Each T-shirt will retail for $17.99 and 50% of the proceeds from each T-shirt will support Rethink Breast Cancer’s work in advocacy, education and research in supporting young people affected by breast cancer. 

“Rethink is constantly seeking creative ways to educate young people about breast health and also to help support the young women impacted by a breast cancer diagnosis,” says MJ DeCoteau, Founder and Executive Director of Rethink Breast Cancer. “By partnering with a leading global fashion retailer like H&M, we can continue to grow our movement in a bold and engaging way and attract a new generation of supporters.

“We are thrilled to be partnering with Rethink Breast Cancer on a third limited-edition capsule T-shirt collaboration. This collection aims to empower Canadian women to know the facts regarding their own breast health,” says Frédéric Tavoukdjian, Country Manager, H&M Canada. “This is a cause that resonates with both our colleagues and our customers, and H&M Canada is proud to offer support.”