The Glenlivet 14 Year Old And Don C Unveil Partnership With Limited Edition Sweater - .@TheGlenlivet_US

To celebrate the holidays in style, The Glenlivet partnered with Don C, founder of luxury streetwear label Just Don, to create a limited-edition sweater.

The Glenlivet x Just Don sweater collab, which features a hidden zip pocket that folds into the shape of The Glenlivet 14YO whisky bottle!

The Glenlivet®, an icon in the Single Malt Scotch Whisky category, along with Don C, founder of luxury streetwear label Just Don, kicked off its partnership and unveiled a limited-edition sweater last night at an event hosted by Hypebeast in the Arts District of Downtown Los Angeles. The new partnership celebrates breaking traditions in the luxury category to open up new experiences for a progressive audience in honor of the brand's newest expression, The Glenlivet 14 Year Old, its first single malt Scotch whisky in the U.S. selectively finished in ex-Cognac casks. The partnership showcases how both brands are breaking conventions through this limited-edition sweater aimed to bridge the worlds of luxury streetwear and high-end Scotch. 

"As a designer who values breaking traditions in the streetwear world and beyond, Don C is a natural partner for bringing The Glenlivet 14 Year Old to the forefront of setting new standards within the luxury spirit category," said Sona Bajaria, Vice President of Marketing, The Glenlivet, Pernod Ricard USA. "Together with Don C, The Glenlivet strives to break down barriers within our categories so premium fashion designs and Scotch whisky are more inclusive for all."

"I am excited to partner with The Glenlivet 14 Year Old to change perceptions and open up Scotch whisky to a new, progressive audience, just as I have worked to bridge the gap between luxury fashion and streetwear," said Don C, founder of Just Don.

The Glenlivet x Don C Sweater

Beginning November 18, fans in the U.S. can enter for the chance to win one of just ten limited edition sweaters available to consumers by following The Glenlivet on its U.S. social channels and visiting TheGlenlivetDonCSweeps.com. Grounded in Don C's luxury street-style roots and inspired by The Glenlivet 14 Year Old bottle's purple colorway, the limited edition crewneck features premium, French terry with an athletic jersey-style screen-print design of the letter "G" on the front and number "14" on the back. Just as the dynamic duo celebrates the unexpected; the sweater features a hidden zip pocket that folds into the shape of The Glenlivet 14 Year Old whisky bottle.