The Next Iteration of Luxury Merch is Here

The Next Iteration of Luxury Merch is Here

Known for helping transform artist merch to coveted street style, Bravado, Universal Music Group's industry-leading merchandise company, launches their first owned brand, Bravado the Label this summer. The vintage-inspired unisex styles seen on NBA stars Troy Daniels, Shai Gilgeous-Alexander as well as Gigi Hadid, Winnie Harlow, Charlize Theron, Kaia Gerber and Vanessa Hudgens that have been exclusively available instore and online at Selfridges London since June, will finally be available to rest of world on August 10 at https://www.bravadothelabel.com. 

Starting at $165, the first drop, a 13-piece luxe collection of hand-worn and washed tees and fleeces, features several upcycled styles as well as  rare, never-before-seen art and photographs from artists such as The Rolling Stones,  Bob Marley, Guns N' Roses, Tupac, Queen and N.W.A. Additional drops to follow in the fall.