UGG Debuts Flagship Store In New York City #UGGTOGETHER

UGG Debuts Flagship Store In New York City

Just in time for the holidays, Southern California-based global lifestyle brand UGG® debuts a new flagship store at 530 Fifth Avenue in New York City (on the corner of 45th Street). This new concept marks the first of its kind, representing the pinnacle expression of UGG®, embodying the UGG® brand's heritage and DNA, while showcasing the breadth of the line. A curated fleet of flagship stores will be rolled out globally in 2021 and beyond.

Built to reflect the brand's evolution from the iconic Classic boot to a full lifestyle brand that offers an expansive collection of footwear, ready-to-wear, accessories and home, the multi-level, 12,842 square foot store reflects and reimagines the brand's California roots. UGG® has always been an emotional brand because of the way it makes you feel, and the new design is meant to transcend reality to characterize both the emotion and warmth of the California lifestyle that captivates the world. From nature to home and back again, this journey captures the aura of the UGG® brand by highlighting the specific qualities of a California landscape that defines it – light, texture and air. Designed by Los Angeles-based architecture studio Florencia Pita & Co., in partnership with San Francisco-based Quezada Architecture, the store will feature exclusive items and experiences throughout the years.

Native Kentuckian Colin Spoelman is a trained architect and founder of Kings County Distillery in Brooklyn. When the pandemic hit, he switched over the distillery's production facilities to make hand sanitizer and distributed 15,000+ bottles throughout the five boroughs to frontline workers and anyone that asked.

As Melba Wilson likes to say, she was "born, bread, and buttered in Harlem." She's the owner of Melba's Restaurant, the president of the New York City Hospitality Alliance, and a board member of the Opportunity Charter School and Harlem Park to Park. To help her community through the pandemic, Melba's has been providing family-style meals at a discounted rate and set up fundraising efforts to support her staff while restaurants were shuttered.

Kimberly Llanto followed her mother into nursing. She started her career in 2019 as an acute surgical nurse, but when the pandemic happened in New York, she quickly transitioned to caring for COVID-19 patients. She spent six months as a COVID-19 ICU nurse and began using her social channels to encourage and support nursing students and new nurses during this challenging time.

For more information, please visit www.ugg.com

UGG® In Store Giveaway:

Customers who make purchases at the new Flagship will have the opportunity to nominate someone they deem an everyday hero at an instore kiosk. Through 'Buy One, Give Love', UGG® will select notable recipients to receive gift cards to redeem for product. The initiative will run from Nov. 19 to Nov. 27 with prizes distributed the week of Nov. 30.

Hero Discount and Hours:

Knowing many heroes work off hours, UGG is opening the doors to its flagship specifically to serve these brave individuals. Starting Nov. 22 and every Sunday until the end of the year, military, health care, fire and police workers can shop early from 10:00 AM to 12:00 PM EST and receive 10% off full price items.

UGG® Social Media Giveaway:

To spread the love further, on Nov. 16, UGG® is bringing back the highly-engaged 'Real-Life Heroes' social media giveaway by inviting the brand's followers on Instagram to nominate their own real-life heroes for a chance to thank them with the gift of UGG®.

Starting on Nov. 16 and ending on Nov. 30, UGG® will conduct its holiday 'Real-Life Heroes' nomination process each Monday with an in-feed giveback post. The next day, UGG® will randomly select 250 of the nominees tagged on the post. The brand will then direct message each of the 250 nominees letting them know they'll be rewarded a special UGG® code, valued at $120, to be redeemed on ugg.com.

As one of the most gifted footwear brands in the world, UGG® has a special gift for everyone. In the local NYC FEEL LOVE. campaign, Colin features the Neumel, an iconic heritage chukka combining premium materials and effortless style. He is also seen in the Keefe Sherpa jacket.

Melba dons the brand's iconic Classic Mini. She is also seen in the new Elaina Jacket, a plush staple in UGG's new Ready-to-Wear offering. Her son, Salif, wears the brands Butte boot which is rugged on the outside and cozy on the inside, it's made from waterproof full-grain leather and lined with soft Sherpa, adding innovative UGGpure™ wool blend for all-day wearability. He also sports the luxuriously cozy Niko Sherpa crewneck.

Kimberly wears the cozy statement show, Fluff Yeah slide and the silky soft Mandy Hoodie.

From luxurious footwear to cozy apparel, eye-catching accessories to the finest in home furnishings, UGG® truly has something for everyone on any gift list. To give the gift of UGG® this holiday season, the full offering can be found on ugg.com.

Visit the new UGG® Flagship store at 530 Fifth Avenue in New York City starting Nov. 19 and learn more about the store and real-life NYC heroes here.