INNOVATIVE ACTIVEWEAR THAT KEEPS YOU MOVING: FORMATION - @Adidas

 

INNOVATIVE ACTIVEWEAR THAT KEEPS YOU MOVING: FORMATION 

Formotion is the first of these new product collections to be released and is the most supportive activewear to-date. Created by an all-female design and development team, the collection was designed based off of three key insights: feedback from adidas global athletic community highlighting the need for a feeling of support, comfort and confidence; data conducted from body mapping and motion research; and technologies used in shapewear industry.

We believe that sport is everyone’s game - regardless of age, socio-economic and cultural background or sporting ability. And today we are announcing our long-term campaign ‘Watch Us Move’ focused on supporting and celebrating women.

And so today as part of the initiative, we will release a roadmap of product innovations over the course of 2021 and beyond that keeps her moving - from performance tights that help her stay in play during her period to modesty swimwear and more.

-ADIDAS

The activewear collection uses engineered knit technology, anchored around new graded zonal compression. Crafted to the female body, the smart, strategic placement of compression zones of varying intensities around the waist and hips helps to sculpt and support, whilst high-stretch knit used in other places enables freedom to move without restriction in high-impact conditions.

Additional performance innovations include our Aeroready fabric which helps keep the body dry and comfortable, as well as PRIMEGREEN, the series of high-performance recycled materials developed as part of our ambition to end plastic waste. Garments made with PRIMEGREEN use a minimum of 40% recycled content.

Available March 4TH