How To Play Your Retail Store Up During the Holiday Season

 

How To Play Your Retail Store Up During the Holiday Season

The holiday season is the best for retail stores for so many reasons. And it’s always a great idea to play up the store around this time to pull in customers.

It’s the most wonderful time of the year for several reasons. Aside from the joy and excitement the holiday season brings, it also brings good business. During this time, if you can make people feel happy in a small way with your business, you’ve done a good deed. Read on to learn how to play your retail store up during the holiday season. 

Prep Early 

You know it comes every year, so you have plenty of time to prep and plan for the season. Start with taking inventory of everything you have in stock. Go over the sales and numbers from the last few months. Double-check on the items that did well and those that could use a little help. 

See if you can come up with new ways to better advertise those items. Order more of the ones that did well. Make sure there are extra supplies in the back because things always go quicker during this time of year. 

Play Up Your Site 

Update the website so it reflects whatever holiday is coming up. Everyone loves a good theme. Your business and brand need to reflect that across the board. You must reflect on your site any new changes to the store. If there are new holiday hours, make sure the site shows that. Show a few videos of customers shopping or enjoying your products on the site. Create a theme for the month, something catchy, that will help get the word out about your business. 

Start Advertising 

Start advertising early. Showcase all upcoming sales on the site and in the store. Consider hosting an event to attract a crowd for the festivities. Keep an A-frame sign outside the store advertising the event for a whole week. Anyone who walks by it will see it and be intrigued. Post about the event on your social media pages and website. Include an incentive at the event so customers feel more compelled to stop by. A raffle is always a great way to get attention. 

Craft the Store 

Crafting the store may seem like an obvious point, but it’s still crucial enough that it’s worth a mention. Many retail stores start advertising for the big holidays in October or one right after the other. The sooner is always better. Early decoration puts the holidays in customers’ minds, and it gives them time to shop more. Your sales could see some real improvement because you have your holiday items out sooner. People won’t wait until the last minute, and you’ll need to restock some of your best items sooner. Retail stores and the holiday season go hand in hand. It only makes sense to play up your business around that time.