Code Mint Beauty Founder and Influencer, Grace Chow, Sits Front Row at Thom Browne, Proenza Schouler, and Heron Preston AW23 NYFW Shows

 

Code Mint Beauty Founder and Influencer, Grace Chow, Sits Front Row at Thom Browne, Proenza Schouler, and Heron Preston AW23 NYFW Shows

Beijing-based influencer and founder of Code Mint Beauty, Grace Chow (2.2M), attended New York Fashion Week last week and sat front row at shows including Thom Browne, Proenza Schouler, and Heron Preston. Grace has become an influential figure in the fashion space with the launch of her namesake clothing brand, GRACECHOW, and has recently tapped into the beauty space with the launch of her clean beauty brand, Code Mint Beauty.

Leveraging her nearly 19 million followers across her social media channels, Chow launched Code Mint in January 2021, which sold out within one day. Since the launch, the brand has expanded to become one of the fastest growing indie beauty brands in the world, even bringing on Cosmax, one of the largest cosmetics OEMs in South Korea, as an investor. The brand has also partnered with numerous luxury hotels around the world, including the St. Regis and The W Hotel, to create unique hotel spa and in-room experiences featuring their products.

Code Mint Beauty continues to be a disruptor to the beauty industry, focusing on the elimination of toxic ingredients commonly found in popular beauty products. The brand offers clean skincare and makeup, ranging from cleansers and face masks to eyeshadow palettes and foundation.

The brand is available now at TMall and is expected to launch in the US later this year.

About Code Mint Beauty

Founded by Beijing-based influencer and entrepreneur, Grace Chow, Code Mint Beauty is on a mission to to constantly push the standard of clean beauty by removing commonly used hazardous ingredients in color cosmetics. Grace’s unique and acute sense of fashion spans from haute couture to streetwear, attracting millions of followers on social media and gaining much media attention and influence. Code Mint’s 666 philosophy focuses on removing 66 common, toxic ingredients from their products, while adding in 6 anti-aging, anti-inflammatory nutrients. All products are available on TMall and the brand is expected to launch in the US later this year.