Mallet London & Smiley: A Collaboration That Bounces with Positivity!

 Mallet London & Smiley: A Collaboration That Bounces with Positivity!

Get ready to smile and step into style with the exciting new collaboration between Mallet London and Smiley! This limited-edition capsule collection, launching exclusively on Mallet.com TODAY!!!, features the iconic Neptune sneaker in both black and white.

More Than Just a Shoe, It's a Mood:

This collaboration goes beyond just footwear; it's a statement about embracing positivity and fun. The Mallet & Smiley Neptune features unique bouncing baubles within the shoe's bubble, designed to move and shake with every step, adding a playful touch to your walk.

Spreading Smiles Through Fashion

Smiley, known for their commitment to making the world a happier place, perfectly aligns with Mallet London's values. This partnership brings Smiley's signature positive vibes to life through the stylish and unique Neptune silhouette. Available in men's and women's sizes, the collection blends the essence of both brands seamlessly. The Smiley logo takes center stage on the back heel tab, complementing the Mallet London signature. Each pair comes with a commemorative box, a Smiley-branded keychain, and a unique Mallet jewel for the laces. These special details elevate the collection beyond just sneakers, making it a must-have for collectors and fashion enthusiasts alike.

Here's what the key players have to say:

• Evren Ozka, Founder of Mallet London: "Working with Smiley has been amazing. Their brand is all about positivity, and we believe this collection is something people can wear with pride and connect with."
• Mallet Design Team: "We wanted to showcase Smiley's playful aesthetic throughout the shoe. Drawing inspiration from childhood memories, we added bouncing Smiley icons to the bubble and hidden Smiley slogans for a delightful surprise."
• Callum Ruane, Mallet London's Head of Marketing: "Smiley's brand story perfectly aligns with who we are at Mallet London. Working with them has been a joy, and we've produced something truly special."
• Ross Wilson, Chief Product Officer at The Smiley Company: "Our teams have successfully injected fun and playfulness into every detail. Working with the Mallet team has been a great pleasure, and we encourage you to look out for the social campaign."

Mallet London and Smiley's collaboration is a natural fit, fueled by their shared love for positivity, enthusiasm, and creativity.