HURLEY UNVEILS FIRST-EVER GLOBAL BRAND AMBASSADOR CAMPAIGN FEATURING TRAVIS BARKER

 

HURLEY UNVEILS FIRST-EVER GLOBAL BRAND AMBASSADOR CAMPAIGN FEATURING TRAVIS BARKER

Hurley, the global apparel and lifestyle brand, and Travis Barker, the world-renowned drummer and producer, just lit the fuse on the most exciting collab of 2025! Get ready, because this isn't your average surf brand capsule—it's the counterculture spirit of Southern California.

 

As both the first brand ambassador and the creative force behind the capsule collection, Barker's distinct influence is woven throughout every element of the limited-edition drop and innovative campaign. The collection includes tees and sweatshirts adorned with camo print, skull motifs, old English graphics, checker print, and more; while classic chino pants, shorts, and overalls evoke Barker’s wardrobe staples. Punk-inspired surf and swim featuring Hurley's award-winning boardshort technology, as well as accessories including sunglasses, footwear, and headwear round out the collection.

 

An artist who needs no introduction, Barker's connection with the Hurley brand spans decades and is rooted in a shared history of the Southern California pop-punk and surf scenes. When Blink-182 was blowing up stages on Warped Tour in the early 2000s, Travis wasn’t just wearing Hurley tees—he was living the California cool lifestyle that defined the era (and style) of the time. Now, over twenty years later, Hurley and Travis are making it official with the Hurley x Travis Barker collection.

 

"This collaboration is special for us as it showcases the synergy between the spirit and excitement of Hurley in its early days with who we are now as an internationally established brand with the power to do something really loud and exciting," says Joey Gabbay, CEO at Bluestar Alliance, Hurley's parent company. "Hurley has always believed that music and art are the common threads that bring us all together and having a legendary artist like Travis create custom designs and fits based on his own personal style sealed the deal for us. We strive for authenticity in everything we do, and this collaboration is a perfect symbol of that dedication."

 

Shot at his recording studio and on the streets of California, the campaign captures the synergy and chemistry between Hurley and Barker. Photographed among the musical instruments that Barker has used to become the force he is today, mixed with his personal collectibles including cars, bikes, and motorcycles, these details highlight Barker's storied career and rebellious personal style while emphasizing the enthusiasm both Barker and Hurley share for creativity and innovation. 

 

"This collection represents everything I love about the lifestyle I've carved out for myself," says Barker. "It's tattooed and poetic, chaotic and precise—a beautiful contradiction that just works. It's made for people like me, the punk kids, the surf community and the people who can't help but create. I love the freedom I was given with this process and believe that really comes through in the product and designs.”

The Hurley x Travis Barker Collection is now available globally at hurley.com and select retailers with prices ranging from $50 - $125. For more information, visit https://www.hurley.com/ or follow Hurley on Facebook, Instagram, TikTok, Threads, and X.